American Bear Cub ® is a  cozy adventure clothing & lifestyle brand for you & your little cubs. We're on a mission to bring back & encourage #childhoodunplugged.

We are a family owned company making a conscious effort to encourage our children to get back to the art of play. Letting go of technology, even if only for a little while, to explore once again the magic of imagination and curiosity.  This is #childhoodunplugged.

Our childhoods were different: the words "I'm bored" weren't really part of our vocabulary.  We'd play cops and robbers with our big wheels, bikes, roller-skates and walkie talkies.  We made our own slip and slides with garbage bags and dish soap.  The highlight of our day was when we'd see the ice cream truck coming around the corner.  We ended our days tired, dirty and sometimes with scrapes and bruises, but we were happy. 

What do we do to accomplish #childhoodunplugged? We make an effort to do more unplugged activities more often as a family.  We cook meals together, play board games and extra snuggles before bedtime.  We spend as much time outdoors and in the fresh air as possible.  They still have screen time, but it's limited (and we've learned to stick to those limits). We've seen a great improvement in our children's attitudes and overall happiness.  We feel like we've given them back their childhood. 


We are a green company through and through. By focusing on energy reduction, water reduction and waste reduction, we analyze every stage of our production process—taking every opportunity to minimize our ecological footprint. 

Here at American Bear Cub®, we have a USA-strong approach to production. This means that almost the entire manufacturing process takes place right here in America. We’re designing it here, dyeing it here and cutting it here. The garments are then assembled in the U.S. or Central America. All of our production is 100% sweatshop-free and Platinum W.R.A.P. Certified. 

All artwork is added to the fabrics in our Ft. Myers, Florida facility and then shipped to you.

Our American Bear Cub® designs are for the adventurers, for the little explorers and for the playful & fun loving little cubs.  We've created a clothing brand that can handle all the activity & adventure in the #childhoodunplugged lifestyle. 

Emily aka Mama Bear
Owner & Designer
My family and I are all about the American dream: work hard & play harder. We love meeting new people, learning about other cultures around the world, great food, awesome music and fun times. Nature, the great outdoors and adventuring is always on the daily list of activities in our household. I'm a designer (since the crayon ages), Mama Bear, Nature Lover, Adventurer, #ChildhoodUnplugged Advocate, #SaveTheBees Environmentalist, & Planet Bee Foundation Company Donor
Non-Profit Donations
American Bear Cub® donates $5 of each sale of our "Bee Line" products to the Planet Bee Foundation. Planet Bee Foundation is dedicated to creating a green minded generation by inspiring environmental stewardship and individual action through the teaching lens of the struggling honey bee. Planet Bee Foundation works with schools, nonprofits, summer camps, environmental centers, community gardens and businesses to build long lasting care of the struggling honey bee and the environment by presenting hands-on, educational workshops on location. Planet Bee is working towards a future in which children and adults are exposed to global environmental issues, and given the tools to combat them. Today the American child spends an average of 7 hours a day in front of a screen inside, away from nature. Planet Bee's educational programs take students outside, playing a crucial role in connecting children with the earth at the time when they are developing the values which will steer the course of their lives. Outdoor education not only brightens our planet's future, but also improves students' performance in school. Planet Bee Foundation envisions a world in which all students feel empowered to take action for their planet, regardless of race, gender, class or location. Through our work, students will learn to love our planet and the importance of individual action in global movements, and will become more equipped to tackle environmental problems in the future.
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★ ★ ★ ★ ★
"Excellent quality and shipped out quick! "
Elise M.
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"I thought travel/adventure/rustic baby shower would be difficult to combine, but this little onesie totally rocked! The quality of the onesie was great as well as printing on it. Momma to be loved it and it was a hit! It came as expected and was just an adorable addition! Love the originality!"
Heather M.
★ ★ ★ ★ ★
"Extremely helpful - communication was excellent - I couldn’t have asked for more! It arrived so fast and was perfect! "
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