Our Mission | American Bear Cub®

Perhaps you experience Wanderlust, or love searching the night skies for shooting stars?✨
Just maybe you have a love for the outdoors (and let's face it - a thirst for adventure 🏕️), also feeling like you want to make a difference while here on Earth?
Then you're in the right place, Adventurer!
AND YOU'RE OUR MISSION CONTROL 🚀
You help remove one pound of waste from the sunny, southwest Florida Everglades ecosystem for each item purchased from our shop. 🏝️☀️🐊
Get cozy, unique designs & buttery soft to the touch clothing items that will not only make you want to wrap yourself up in them (and please feel free to do so 🥰), but a quality to last for years to come -- no fast fashion here, my fellow adventurers.
SHOP WITH PURPOSE >

We're on a mission to preserve Florida’s waterways, ocean & wildlife by removing waste outdoors.

Hey there sunshine - I'm Emily 👋🏼 but better known around this neck of the woods as Mama Bear.
I'm the Outdoors Cozy Queen who started American Bear Cub® in 2017 with nothing but a love for adventure & a home desktop die-cutting machine.
Over the past 4 years, my family & I have grown this company into a cozy adventure clothing brand (and ditched that old dinosaur of a die-cutting machine for some much needed upgrades & more eco-friendly equipment).
We've also made some other BIG moves (like literally, across the country from Michigan to Florida) and started preserving our local southwest Florida beaches, neighborhoods & the Everglades ecosystem.🏝️☀️🐊
Even as we've grown we continue to make all of our items to order by hand with love in our shop in Cape Coral, Florida.

American Bear Cub® Core Values
We preserve locally while inspiring globally.
We value purpose over profits.
We provide lasting quality.
We connect & learn with our community.
We embody inclusivity.
We are outdoorsy in an era of indoorsy.
We cherish our wilderness.